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The Payoff of Marketing Measurement on Revenue Performance

Published By: Eloqua
Published:  Jan 13, 2012
Length:  8 pages

Nearly 9 in 10 (88%) marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey conducted by DemandGen Report. Download this report and find out how marketing's ability to track key performance indicators through better analytics is emerging as a path to greatly increase the ability to impact revenue performance.

Download this report to learn:

  • The metrics being used to track revenue performance;
  • The analytics systems marketers are investing in;
  • The impact of lead nurturing on revenue creation;
  • The disparity in revenue contribution between organizations with deep measurement capabilities and those without.

Tagsmarketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing, revenue creation