> iKnowtion > Generating Incremental Revenue & Greater Profitability

Generating Incremental Revenue & Greater Profitability

Published By: iKnowtion
iKnowtion
Published:  Nov 09, 2011
Length:  4 pages

Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This case describes how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability.

Download this case study to learn:
  • How to identify which customers will generate incremental revenue
  • Ways to transform unprofitable campaigns to those which produce double-digit ROI
  • How to ensure your analytic solution can be implemented and operationalized



Tagscrm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation