> IBM > The Forrester Wave: Cross-Channel Campaign Management, Q4 2009

The Forrester Wave: Cross-Channel Campaign Management, Q4 2009

Published By: IBM
IBM
Published:  Nov 09, 2011
Length:  14 pages

Are you looking for a cross-channel campaign management (CCCM) solution that supports highly personalized and relevant communications delivered across a variety of highly interactive channels? Read Forrester's 91-criteria evaluation of 11 CCCM vendors and see why Unica was named a leader. Download your free whitepaper now!




Tagsinformation technology, marketing, cccm, communications, forrester, application performance management, best practices, business activity monitoring, business analytics, business intelligence, business management, application integration, analytical applications