> IBM Unica > Engage Your Customers in Meaningful Cross-Channel Dialogues

Engage Your Customers in Meaningful Cross-Channel Dialogues

Published By: IBM Unica
IBM Unica
Published:  Sep 08, 2011
Length:  13 pages

Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout. At the same time, the demands for marketing accountability anddemonstrated return on investment are rising - putting more pressureon you and your team. Luckily, today's environment offers exciting newopportunities for you to reach and engage customers and prospectsin a continuous conversation that is timely, relevant, and welcome.That is what Interactive Marketing is all about.

Tagsibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability