> Bazaarvoice > How Digital and Social Marketing Drive Sales and Innovation for CPG Brands

How Digital and Social Marketing Drive Sales and Innovation for CPG Brands

Published By: Bazaarvoice
Bazaarvoice
Published:  Jul 12, 2011
Length:  13 pages

Trusted opinions from real product owners help consumers make decisions everywhere they shop – online, on social networks, via their phones, and in stores. Today’s consumers can continue to engage with brands after purchase, bringing them closer to brands and helping companies understand their customers’ preferences. Innovative consumer packaged goods brands fuel these customer conversations to increase sales and loyalty, and to gain real-time insight into product and marketing strategies.

Download this free paper to learn:

  • How to enhance cross-channel marketing with consumers’ words
  • How to build shopper trust in brands and product claims through customer advocacy
  • How to power product innovation and R&D with consumer feedback – even negative reviews
  • Real social marketing success stories, metrics, and tips from top CPG brands
Get candid insights from:
  • Jim Deitzel, Senior Manager, eMarketing, Rubbermaid
  • Mary O’Connell, Director, Global Digital Marketing and PR, Clorox
  • Stephen Strong, Global Director of Interactive, Alberto Culver
  • Mark Piening, VP of Business Development, Bazaarvoice



Tagsbazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi