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A Marketing Imperative: Balancing Paid vs Earned Media

Published By: Zuberance
Zuberance
Published:  May 20, 2011

We live in the age of the informed, connected and social consumer. Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

Hear from Forrester Research, Inc., Edelman Digital and Zuberance in this On Demand webinar in which you will learn:

  • How to appropriately leverage Earned Media vs. Paid Media
  • How to gain more Earned Media by tapping into a large segment of your highly satisfied customers (aka Brand Advocates) 
  • How to integrate Earned Media into your existing marketing efforts
  • How to measure the impact of Earned Media

Plus you will receive a copy of the White Paper, “The Top 5 reasons Why Brands Need to Focus on Earned Media”



Tagszuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media