> Limelight Networks > Three Trends Causing Paradigm Shifts in Online Retail

Three Trends Causing Paradigm Shifts in Online Retail

Published By: Limelight Networks
Limelight Networks
Published:  May 03, 2011
Length:  4 pages

The growth of ecommerce over the last five years has been dramatic, and is only expected to accelerate as consumers become more comfortable and confident transacting online. In this whitepaper you will learn about the three major trends re-shaping the online retail landscape, and how they affect consumer behavior.   

The three trends are: 
• Video as a way to enhance the shopping experience 
• Mobile as a channel for expanding marketing reach 
• Personalization informed by advanced analytics



Tagslimelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization