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Email Marketing and Marketing Automation in Complex Buying Processes

Published By: Marketo
Marketo
Published:  Jan 10, 2011
Length:  12 pages

We often hear, “How is Marketing Automation different from email marketing?” In this white paper, you’ll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing



Tagsmarketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding