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Analytics: The new path to value

Published By: IBM Software
IBM Software
Published:  Feb 14, 2011
Length:  24 pages

At organizations in every industry, in every part of the world, senior leaders wonder whether they are getting full value form the massive amounts of information they already have in their organization. In this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage. 
At organizations in every industry, in every part of the world, senior leaders wonder whether they are getting full value form the massive amounts of information they already have in their organization. In this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage.



Tagsibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness