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Seven Reasons You Need Predictive Analytics Today

Published By: IBM Software
IBM Software
Published:  Feb 11, 2011
Length:  16 pages

Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why predictive analytics has emerged as a proven way to gain competitive advantage; how you can use your company’s accumulated information to predict effective ways to increase sales, enhance customer relationships, address consumer needs, and more; and how predictive analytics enables people all across your business to gain more insight, make better decisions and take more decisive actions when they matter most.



Tagsibm cognos, predictive analytics, customer relationship, business analytics, customer interaction service, customer relationship management, customer satisfaction, customer service