> VeriSign > How to win customers and build trust online

How to win customers and build trust online

Published By: VeriSign
VeriSign
Published:  Feb 10, 2011
Length:  6 pages

What smart companies are doing to build trust and use it to create competitive advantage online.

Businesses with websites need customers’ trust. It costs a lot of money to build a good website. Even more to build a brand and advertise it. It’s an expensive failure if you lose customers at the final hurdle simply because they don’t feel confident enough to buy. Worse; it’s bad business. It’s like running a marathon and then stopping just before the finish line.



Tagsverisign, trust online, website, loyalty, ev ssl, certificate management, secure sockets layer, certificate authority