> Pinpoint Systems Corporation > Building Better Relationships Through Dialog

Building Better Relationships Through Dialog

Pinpoint Systems Corporation
Published:  Feb 07, 2011
Length:  11 pages

This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: . A discussion of what interactive marketing is - and is not . The business process considerations for obtaining real value from interactive marketing technology . Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built . How to approach an implementation through a series of steps and phases . In practice: How we designed interactive marketing solutions at two companies

Tagsrelationship, interactive, marketing, call centers, multi channel