> East Coast Catalyst > Digital Strategy & Planning: Defining the Interactive Vision

Digital Strategy & Planning: Defining the Interactive Vision

Published By: East Coast Catalyst
East Coast Catalyst
Published:  Jan 26, 2011
Length:  4 pages

This white paper argues for the need to establish a formal digital strategy, presents the core building blocks that comprise effective digital strategies, and a methodology for pursuing the process of defining a corporate or business unit digital vision.



Tagsdigital marketing strategy, web marketing strategy